Chief executives Gökhan Bozkurt, (Matrix Reasürans Brokerlik, Istanbul) and Lee Ellis (MIRB Africa, Johannesburg), describe how Matrix is planning to lead the way forward through innovation and exceptional customer service.
What triggered your decision to join Matrix and how challenging has it been so far?
Gökhan Bozkurt: Although the broking sector is relatively new in Turkey, most of the well known international players have established local offices during the last 10 years. After almost three decades in the Turkish insurance market and in various managerial positions, I am confident that the current low, but increasing, insurance penetration in Turkey guarantees great opportunities in the near future.
The ability to observe and determine the needs of the sector combined with an international knowhow and cutting-edge initiatives, have certainly proved to be, and I believe will continue to be, very challenging. Matrix is a new broking house, entering the highly competitive Turkish market, so we have clearly set our strategy towards solutions that already have enabled us to differentiate ourselves from our competitors and have positioned Matrix as the exemplary client-oriented company.
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Gökhan Bozkurt, Lee Ellis, Matrix Reasürans Brokerlik, MIRB Africa, Asia-Pacific, Africa