10 December 2014 Insurance

Ace hires AIG exec to Nordic team

Insurer Ace has made two appointments to its Nordic accident and health (A&H) team as part of its ongoing investment in the development of its consumer insurance offering in the region.

Jessica Bååth has been appointed to the role of head of direct marketing for Ace in the Nordics. Jessica will continue to expand ACE’s direct marketing business in the region and focus on the development of new sales channels.

Bååth re-joins Ace, where she held the position of telemarketing supervisor, Nordic countries, from 2003 to 2007, from AIG in the Nordics where she was direct to consumer manager, responsible for strategic sales and marketing planning, managing sponsor development as well as public relations.

Per-Anders Foxberg has been appointed to the role of underwriting manager A&H for Ace in the Nordics. In his new role Foxberg will contribute to the further development of Ace’s consumer portfolio in the region as well as the growth of its accident and health business, including the multinational and travel propositions.

Foxberg joins Ace from Ikano Försäkring where he was responsible for the company’s product and new business development. Prior to that he held a series of senior sales and business development positions at ERV.

In their new roles, both will be based in Stockholm reporting to Anna Orhaug, head of A&H for Ace in the Nordics.

Orhaug said: “With Jessica’s and Per-Anders’ appointment, we continue our effort to drive growth and innovation across our direct marketing operation in the Nordics, develop new sales channels and ensure that our customer proposition remains well understood and relevant to our customers, partners and brokers in the region. I am looking forward to working with them both.”

Bror Sandas, country president, Nordics at Ace, said: “We end the year on a high note with two new appointments and a greatly strengthened team in the Nordics. With regards to our A&H business, we continue to see great opportunities for growth. Jessica and Per-Anders will be instrumental in helping us to further enhance the strength and depth of our consumer and direct marketing capabilities across the region.”

Already registered?

Login to your account

To request a FREE 2-week trial subscription, please signup.
NOTE - this can take up to 48hrs to be approved.

Two Weeks Free Trial

For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Elliot Field at efield@newtonmedia.co.uk or Adrian Tapping at atapping@newtonmedia.co.uk