24 February 2014 Insurance

Brightside appoints CEO

Specialist insurance broker Brightside has appointed Paul Williams as chief executive officer.

Williams was most recently a director at Towergate Partnership where he was responsible for all insurer and market relationships across the broking businesses.

"Brightside has a history of rapid growth with considerable opportunity for further policy and profit growth without the underwriting risk of an insurer. As a new CEO, it is essential to ensure continuity in the implementation of the Company's growth plan,” said Williams.

"Initially, I will focus on a number of key areas to grow the profitability of the book. These will include; negotiating deals with key insurers, expanding our insurer panel and redefining our insurance capacity through the introduction of Delegated Authority and Managing General Agent agreements to augment the Group's income streams. As well as continued strengthening of our validation techniques, which reduce our insurer partners' exposure to fraud, to allow us to offer more competitive rates to our customers.

"In addition, there are several exciting new partnerships planned for 2014. These partnerships are key to developing our distribution.”

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