Lemonade appoints professor as CBO
Peer-to-peer insurance carrier Lemonade has appointed Professor Dan Ariely as its chief behavioural officer (CBO).
Ariely is a professor of Psychology & Behavioral Economics at Duke University. He is the author of the New York Times bestsellers Predictably Irrational, The Upside of Irrationality, and The Honest Truth About Dishonesty.
“If you tried to create a system to bring out the worst in humans, it would look a lot like the insurance of today,” said Ariely.
“We’ve spent recent years deepening our understanding of honesty and trust, and our conclusion is that insurance is crying out for a makeover. With its unique business model and technology, Lemonade aims to reverse the adversarial dynamics that plague the industry, transforming both the economics and experience of insurance.”
Shai Wininger, Lemonade’s co-founder and president, added: “Dan’s extensive research on dishonesty showcases the leaps science has made in understanding what brings out the best and worst in each of us, and how people’s behaviour can be changed for the better."
