25 February 2016 Insurance

Marketform makes tough decision to quit general liability business

Specialist Lloyd's underwriter Marketform will cease to write general liability business.

The company’s decision forms part of a broader strategic review of the business, within which Marketform has completed an assessment of its general liability account.

Alongside its shareholder, American Financial Group, Marketform concluded that it is not a line that fits with the group’s longer term strategic vision.

Marketform said it is committed to continuing to operate a full claims service and will retain two dedicated underwriting professionals, with both a box and office presence, in order to service commitments to existing clients. This will be administered under the leadership of Ian West, casualty underwriter.

Martin Reith, chief executive officer, Marketform, said: “We did not take the decision to exit general liability lightly, however, as part of the ongoing strategic review of the business, we concluded that this line no longer fits our longer term plan for Marketform.

“Importantly, we will maintain our commitment and service excellence to clients with existing policies while more broadly we are excited about the opportunities for growth we see across other lines.”

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