3 June 2016 Insurance

Notion Raises $3.2M to accelerate deployment of its home awareness system

Notion, which claims to be the first company to offer a complete internet of things (IoT) home awareness system, has secured $3.2 million in seed funding from XL Innovate, Liberty Mutual Strategic Ventures, the strategic venture capital arm of Liberty Mutual Insurance Global Consumer Markets' business, and other investors.

According to XL Group, the funding will accelerate Notion's go-to-market as the company delivers on its mission to provide millions of homeowners with safety, peace-of-mind and cost savings through an elegant and cost-effective IoT solution.

XL Group has also said as part of the financing round, Martha Notaras, a partner at XL Innovate, will join the Notion board of directors.

Notion provides complete home awareness via a system of smart sensors that it claims go far beyond expensive, limited, home security systems and complex do-it-yourself offerings.

Notion's initial product is a small, multi-function sensor that provides eight powerful capabilities, including recognition of doors or windows opening, water leaks, temperature changes, smoke alarms going off and much more.

According to Notion, its home monitoring system can be up and running within five minutes or less and sends alerts to homeowners via a mobile app. The system is available on both iOS and Android platforms.

"For years, people have been able to receive discounts on their homeowners insurance by installing a security system. However, these systems typically come with high costs, long-term contracts, and minimal functionality resulting in only about 20 percent adoption in the US," said Brett Jurgens, co-founder and chief executive officer of Notion.

"Our goal is to provide the remaining 112 million homeowners without a security system, with the smartest solution to protect their homes and families. We want to bring the promise of IoT to all homeowners by addressing their biggest needs in a readily accessible and affordable package."

The company claimed to have already sold over $500,000 worth of devices and shipped all of its crowdfunded preorders as of May 2016.

Notoras added: "By bringing a super smart and simple IoT solution to homeowners, Notion can change both a homeowner's experience as well as transform the property insurance industry.

"Simple, reliable sensors that are easily deployed and capable of capturing relevant data can lead to a significant prevention of property damage. Homeowners benefit by having 24/7 insight into the health of their home and insurers can offer loss reduction initiatives. It's a win-win."

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