As Amazon eyes an entry into the insurance industry, just how worried should insurers be? Intelligent Insurer investigates.
It has long been a concern for the insurance industry: what if the global tech powerhouses such as Google, Microsoft or Apple, so dominant and clever when it comes to engaging with consumers, decided to enter the insurance market?
For some, it was a case of ‘when rather than if’ and more about the ‘how’. Distribution is one thing, taking risk on to a balance sheet, quite another.
Most recently rumours have been circulating, especially in the UK, that Amazon, the global e-commerce giant, would enter the market.
Amazon, Insurance, Bought By Many, Steven Mendel, Insurtech, UK