The Floow

The Floow

The Floow is a telematics provider delivering solutions to insurers, original equipment manufacturers and fleet operators worldwide. The UK company’s capabilities comprise of excellence in data science, cutting-edge technology and the innovative use of social science to provide unique safety insights for the benefit of its clients and their customers.

Sector: Motor

Founded in 2012 with the mission to make mobility safer and smarter for all, the team currently numbers more than 110 people based at its custom-built headquarters in Sheffield, where we it is incorporated, its US office in Detroit and across Europe.

According to the provider, it pioneered the use of smartphones as powerful mobility sensors, becoming the first telematics provider to be granted approval to use the smartphone as a telematics mobility sensor in the US. This capability formed the basis of The Floow’s complete, quick to deploy platform, FloowDrive, which builds and deploys telematics insurance propositions quickly and cost-effectively.    

Launched in March 2018, FloowDrive allows insurers to create more engaging experiences for policyholders by helping reduce claims frequency through the use of education, feedback and coaching provided through the use of a smartphone-based telematics insurance proposition. In September 2018, The Floow released FloowFleet which was designed to support commercial lines insurers offering policies for fleets consisting of light duty vehicles.

The company also uses social science techniques to provide further understanding of driver behaviour and encourage improvement through its coaching programme, FloowCoach, designed by social scientists to work with high-risk drivers and transform their performance via telephone-based coaching sessions.


Headquarters: Sheffield, UK 

Founded: 2012

Website: www.thefloow.com

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