ARAG launches crisis communications cover for high net worth clients
ARAG Legal Services (UK) is offering personal lines clients insurance to help limit the reputational damage caused by adverse publicity.
The crisis containment cover targets at the high (HNW) and ultra-high net worth markets (UHNW).
“This is a very real risk that UHNW and some HNW individuals face, who could find themselves on the wrong end of a breaking, negative news story,” comments head of sales, Andrew Talbot.
The crisis containment cover is one of a host of additional covers available under an ARAG family legal solutions scheme and kicks in if a family member is involved in an event that could result in significant adverse publicity. It provides expert PR advice from a leading crisis communications firm, including social media messaging, preparing press statements and representation or preparation for media interviews.
“In this age of ‘personal brands’ and trial-by-media, access to expert advice could be critical in limiting the damage caused by a bad news story,“ continues Talbot. “There are so many examples that show how important reputation is and how difficult it can be to protect.”
ARAG operates in the UK since 2006 providing a suite of ‘before-the-event’ and ‘after-the-event’ legal insurance products and assistance solutions to protect both businesses and individuals. ARAG group is a family-owned enterprise in the German insurance industry.
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