Towergate names commercial director
Towergate, an insurance intermediary, has appointed Kay Martin as commercial director.
Martin will also join the executive committee and will report to chief executive officer David Ross.
Martin previously worked for Zurich UK, where she had been a member of the UK general insurance executive and chief marketing officer since 2010. She had recently assumed interim responsibilities for Zurich UK personal lines, taking on the role of managing director.
In her new role, Martin will be responsible for strategy, proposition and planning, to include strategic marketing with a particular focus on optimising digital and client offerings.
Ross commented: “Kay brings with her an enormous amount of experience in financial services with a particular emphasis on all aspects of marketing and communication. She is without doubt a major addition to the Towergate team.
“Her hugely relevant leadership of complex marketing, planning and digital platforms coupled with her engaging personality make her the perfect candidate for driving this next important phase for Towergate, as we look to build on fixing our business and bringing to life real ambitions for growth.
“One again I find myself feeling immensely proud and excited by the appeal that Towergate holds for talented people like Kay; a truly scalable business, with more than 4,000 employees which has managed to retain the intimacy and nimbleness of an entrepreneurial independent.
“I feel certain that we’ll feel the impact of Kay’s passion and expertise within days of her arrival. I know that we will embrace her tenacity and determination to drive improvements for our people, partners and customers.”
Martin added: “The Towergate opportunity remains unique in UK insurance and offers me a rare and irresistible chance to lead and influence an important moment in the company’s well documented history.
“Having met with the executive committee, I am left in no doubt that I am joining a focussed and realistic team who are absolutely in control of a turnaround strategy which will position Towergate as a force for change, innovation and first mover advantage across the various sectors in which it operates. I cannot wait to get started.”
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