Allianz appoints new MD for personal lines broker following key departure

Allianz’s UK-based personal lines broker, LV= Broker, which will rebrand to Allianz, has replaced its current managing director (MD) following departure.

Nicola George will replace Mike Crane following his departure from the company. George is expected to lead the strategic growth of the business in her new role.

George joined LV= Broker in 2022 as portfolio pricing director. She was previously with Aviva General Insurance for 11 years, most recently as head of intermediated pricing and underwriting.

Crane joined LV= GI in 2008, initially building its commercial business prior to becoming MD in 2016. Since then, he has led the transfer of LV=’s commercial business to Allianz and the Allianz personal business into LV=, as well as developing LV=’s position in the broker personal lines market. Crane also led the integration of the L&G GI business into LV= as chief executive officer of L&G GI and held the pricing director role for Allianz Personal in the second half of 2023.

Serge Raffard, MD of Allianz Personal, said: “Nicola is an established leader who brings invaluable experience and insights into this key role. She understands the dynamics of the personal lines broker market thoroughly, and we’re excited to see how she will grow and develop our presence.”

Raffard said: “I want to personally thank Mike for his fantastic leadership, along with all the support and guidance he has given me since I started in this role. The broker business is an important part of personal lines, with 1,200 brokers servicing 1.4m policyholders, with around 750K of these with an LV= Broker brand branded policy.”

Raffard added: “We are re-branding the LV= Broker business to Allianz in May, and so with this exciting new chapter ahead, now feels a natural point for Mike to hand over the reins. We wish him all the best.”

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