The insurer winning business by battling discrimination

25-02-2019

The insurer winning business by battling discrimination

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Managing general agent Emerald Life was created to meet a very specific gap in the insurance market, caused by discrimination. Intelligent Insurer investigates.

In 2014, a new managing general agent (MGA) was launched in the UK—and this one had a specific purpose. Emerald Life was created to help members of the lesbian, gay, bisexual and transgender (LGBT) community buy something that most people take for granted: insurance.

According to Steven Wardlaw, chairman of Emerald Life, the genesis of the company goes back to an awareness of a culture of discrimination in the market. He stresses that it can take many forms—it is not necessarily about the product, but the customer journey and the nature of customer service.


Emerald Life, MGA, insurance, discrimination, policy, LGBT

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