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Brad Melvin, president of Aon’s Regional Insurer Group
21 October 2019 Insurance

Aon launches Regional Insurer Group to better service US regional clients

Broker Aon has unveiled a new division within its US operation designed to enhance the value it brings to its regional insurer clients.

The Regional Insurer Group has been launched in the US initially, but Aon said it has plans to expand the concept globally in the future.

Aon said the Regional Insurer Group is organised around clients’ most pressing business needs and includes dedicated team members from all of Aon’s units. It will help regional clients identify and pursue strategies for profitable growth; reduce volatility while allowing for efficient deployment of capital; promote operational efficiency without compromising client satisfaction; and create a dynamic work environment for high performing talent.

Brad Melvin, president of Aon’s Regional Insurer Group, said: “In the US, regional insurers write over $115 billion in direct gross written premium annually, and represent a significant subset of our industry. In launching our Regional Insurer Group, we are increasing the value Aon can bring to this segment.

“Like Aon itself, we recognise that our clients’ businesses are multi-faceted and have holistic needs. Through the Regional Insurer Group we are able to partner more closely with our clients, not only in risk transfer, but also in other key areas such as retirement, talent, health, and data and analytics.”

Andy Marcell, CEO of Aon’s Reinsurance Solutions business, said: “We are excited to build upon the strong partnerships Aon has with regional insurers by bringing together an ‘Aon United’ team to better understand their broader business needs and to offer more value to our client partners.

“The pace of change is accelerating in all industries, especially insurance, and we see a tremendous opportunity to invest in more capabilities and talent to further align with the needs of regional insurers.”

An example of Aon’s talent solutions is demonstrated in the firm’s latest Global Insurance Market Opportunities article: “Bridging the insurer talent gap”. The article explores how to attract tech-savvy talent through assessing competitive rates of pay within and outside their sectors—and reconsidering their value proposition as an employer. The article also considers the alternative of outsourcing talent.

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