Brand strength will drive M&A in next three years

14-11-2017

Brand strength will be the main driver of M&A activity in re/insurance in the next three years, reflecting the transition to digital sales which require a strong, recognisable brand, according to a survey by Willis Towers Watson in conjunction with Mergermarket.


M&A, Willis Towers Watson, Mergermarket, Insurance, Reinsurance, Survey, Global

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