Chubb launches new 'digitally savvy' insurance brand Blink

Property/casualty insurer Chubb has launched a new digital insurance brand, called Blink, created to simplify insurance purchase and make the service experience effortless for its customers.

Blink is a suite of Chubb-backed consumer insurance products with flexible, customisable coverage options, offered by the company's affinity and digital broker partners.

The first Blink product is personal cyber protection, currently available in 25 US states.

"Blink is an exciting evolution for Chubb, allowing us to help ease first-time, or digitally-savvy, insurance consumers into the right coverage at the right time in their lives," said Sean Ringsted, executive vice president, Chubb Group, chief digital officer and chief risk officer. "Chubb's proven track-record of scaling our network of partnerships has opened new revenue opportunities as well as created unique customer experiences in a digital world."

Laura Bennett, senior vice president of eConsumer for Chubb in North America, added: "Consumers will have the ability to select coverage options they need now, at their current stage of life, through brands they already love and trust.

"Blink will appeal to consumer-savvy companies looking to create added value and increase customer loyalty through an insurance offering backed and sold by an industry leader like Chubb. Whether it's an offer made alongside a purchase, or an integrated experience using Blink APIs, Blink reimagines how customers experience insurance in the digital world."

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