New datasets allow us to more directly measure exposure—so why aren’t we making more of them? It would make sense to think for example that the size of foot traffic in a location would correlate to the venue’s risk exposure, yet surprisingly, this isn’t the case. Instead, we rely on the amount of money that passes via the cashier. Insurers can make much more of new datasets to transform their general liability underwriting, improve loss projections and price accurately, transforming the profitability of their portfolio.
Safegraph, Commercial Lines, Insurance, Reinsurance, Jay Gentry, Mike Morrow, North America