Hiscox director moves to join insurtech Instanda as CFO

UK-based  insurtech Instanda, a cloud-based digital insurance platform, has tapped a chief financial officer (CFO) from re/insurer  Hiscox as it moves to expand its geographical presence in Europe, US, Japan, and the UAE following the company’s latest $45 million fundraising led by Toscafund.

Liz Prior (pictured) has been appointed to Instanda’s executive leadership team and to the role of CFO, where she will be responsible for optimising the business, developing finance and business strategies to further strengthen its growth, and partnering with the company’s management team, the Board and investors on key decisions to drive the business forward.

Prior has more than 13 years of experience in insurance, most recently as managing director at Hiscox Insurance Company Guernsey.

Instanda aims to “accelerate change and innovation in the insurance sector by digitising the complex value chain with the most adaptive, fast and best value end-to-end no-code core platform for carriers and managing general agents (MGAs).”

Tim Hardcastle, CEO and co-founder of Instanda, said: “Liz will be a tremendous addition to the Instanda business. Her proven leadership, outstanding technical ability and exceptional commercial judgement will be integral to our expansion plans. I am delighted to welcome Liz and look forward to her many contributions as we scale and grow our business to new levels.”

Prior commented: “Instanda is unique in so many ways and known for embracing the very best people and technology to help deliver an exceptional service to over 75 clients. Their innovative and convention-challenging approach appealed to me and it is very exciting to take part in their growth journey. I am looking forward to my new role and the opportunities that lie ahead.”