Australia's IAG appoints exec to lead digital strategy

Australian insurer IAG has hired Mark Drasutis as chief digital officer to lead its digital strategy and team.

Drasutis joins Insurance Australia Group from News Corp Australia where he has led the digital product, platform, UXD, audience insights and innovation teams as chief product officer, digital. Before that he was head of innovation responsible for transforming the company’s digital and innovation strategy and culture. Prior to News Corp Australia, Drasutis led a team at Yahoo! Europe, Middle East and Africa.

Drasutis will join the IAG Customer Labs team in mid-October 2017, reporting to chief customer officer Julie Batch.

"Mark is an innovator, consumer product expert and strategic visionary who cares deeply about building high-performing teams, working in agile environments and focusing on the needs of customers," Batch said. "Under Mark’s guidance, we can accelerate our focus on driving IAG forward to become a leader in digitally-enabled customer experiences."

Drasutis commented: "Digital is now central to insurance services and sets new levels of customer expectations for IAG and its brands to make peoples’ lives safer. This opportunity to combine the great teams, data, platforms and technologies at IAG was one I couldn’t miss. I am looking forward to helping set the course for customer-focused growth across all the IAG brands, now and for the future."

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