'Conservative' German insurance market ready for disruption

07-11-2017

'Conservative' German insurance market ready for disruption

Tomasz Smaczny, ERGO International board member information technology

The German insurance industry has yet to catch up with digitisation and may face sudden disruption if a big player takes an innovative approach to the market.

“We are looking at a most conservative industry in a most conservative country,” said Tomasz Smaczny, ERGO International board member responsible for information technology, at a Nov. 7 Marketforce conference in London.

The digital insurance market is undeveloped in Germany, Smaczny noted.

“Germany is predominantly what I call, in a digital world, an offline market,” he said.


General Insurance, Innovation, Insurtech, Growth, Germany, Europe, Tomasz Smaczny

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