‘Judge us on actions’: Lloyd’s CFO raises bar – now comes the test

New CFO Jim Bichard wants Lloyd’s to attract the world’s best underwriters and capital, open the market to new risks and exploit an advantage he believes remains its “best-kept secret”. But with pricing softening and Lloyd’s seeking to rebuild confidence after recent conduct and governance scrutiny, it must prove through actions, not words, what kind of market and institution it wants to be and rebuild trust.