AIG rebrands tech unit acquired from Hamilton

American International Group (AIG) said on Oct. 30 that it rebranded its data technology subsidiary acquired from Hamilton in October.

The data enabled, digital subsidiary focused on transforming commercial insurance was renamed Blackboard. The unit formerly operated under the Hamilton USA brand and was acquired by AIG on Oct. 2, 2017.

Blackboard’s vision is to reimagine and transform commercial insurance through digital technology, data analytics, and automation, according to the statement. It intends to offer an alternative to “inefficient, manual processes and outdated systems.” The company will help clients and brokers move faster and with more insight, allowing them to focus relationships, building business, and reinvesting for growth, according to the statement.

“Our name acknowledges that there will be many advances in data and technology, and Blackboard will be the place where our people, clients, and brokers collaborate continuously to find better ways of doing business and to transform the insurance experience,” said Seraina Macia, CEO of Blackboard US Holdings. “Blackboard is a key part of AIG’s strategy to grow our business with the greatest competitive advantage and ability to serve our clients, today and into the future.”

Blackboard will operate as a startup in the effort to modernize the industry, while backed by the resources of AIG. The platform is expected to launch by the second half of 2018, providing an integrated, digital, end-to-end commercial insurance experience, according to the statement.

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