Amazon ties up with US small business insurtech

A US-based insurtech focused on providing cover for small businesses has signed up to participate in e-commerce giant  Amazon's new digital insurance network, called  Amazon Insurance Accelerator.

Next Insurance will offer third-party seller coverage on Amazon Insurance Accelerator, enabling sellers to obtain instant quotes and purchase general liability policy through the marketplace.

Amazon has introduced a new requirement for third-party sellers to take commercial liability insurance in order to protect both customers and themselves.

NEXT is the only US-based carrier currently participating in the initiative, further building on its partnership with Amazon Business Prime. Next's fully digital, customised e-commerce general liability coverage also provides sellers with instant, automated Certificates of Insurance (COI) and seamless online claims resolution processes.

Guy Goldstein, CEO of Next, said: "The pandemic ushered in a tremendous amount of innovation and growth for small business e-commerce strategies and access to simple and affordable insurance to protect their livelihood is more important than ever. Next's digital insurance products are easily embedded into the software systems that small businesses regularly use to run their companies.

"Today, through Amazon Insurance Accelerator, sellers can seamlessly purchase Next's affordable and customised insurance coverage for a simple, frictionless experience. We are excited to partner with Amazon to support small businesses in their quest to thrive."

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