13 June 2018 Insurance

BB&T Insurance to rebrand as McGriff Insurance Services

US insurance broker BB&T has rebranded its BB&T Insurance Services retail broker as McGriff Insurance Services.

The new name comes from affiliate McGriff, Seibels & Williams, which provides property and casualty insurance, employee benefits, life and pension plans, financial services and surety products, as well as specialty insurance programmes. BB&T Insurance Services of California and BridgeTrust Title are not included in this initial rebranding.

"The McGriff name goes back to 1886, and we are excited to build on the brand equity and long-standing recognition associated with this industry leader while remaining committed to the outstanding client service we have provided for years," said David Pruett, vice chairman and CEO of BB&T Insurance Services.

The rebranding is occurring just prior to the close of the acquisition of Regions Insurance Group, which has 31 offices across the Southeast, Texas and Indiana. BB&T Insurance Services recently announced its plans to acquire Regions Insurance and expects to complete the deal in early third quarter.

Pruett commented: "The combined company will have even greater client-facing resources and industry knowledge under a single united brand that is recognised and respected by the insurance industry and clients."

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