BMS picks up sixth Aussie broker in twelve months in major growth drive

Specialist re/insurance broker  BMS will pick up Brisbane-based specialty broker Bluebook Insurance Brokers in its sixth Australian acquisition in the past twelve months in what is turning into a major Australian growth drive.

Bluebook is the upstart creation of Australian insurance insider Peter Apolakiatis and Australian rugby player turned financial guru Stephen Moore, offering tailored insurance broking, risk management and claims handling services. The company specialises in the mid-market corporate sector and advises on the full range of general insurance products and risk management solutions.

BMS will acquire Bluebook in full, with all staff and infrastructure transferring into BMS’ existing Australian business.

Apolakiatis brings an insurance career spanning more than 30 years, including tenures at privately held and publicly listed firms before founding Bluebook in 2018. Moore joined in 2022 having previously worked at Queensland Treasury Corporation and Queensland Investment Corporation. Both Apolakitais and Moore will remain with the business and will take on expanded regional leadership roles with BMS.

BMSs Australian unit chief executive Andrew Godden commented: “This transaction is in line with BMS’ global strategy to deepen our expertise in our chosen areas of specialisations and be a realistic alternative to the large broking houses. Bluebook was particularly attractive to us because it also shares very similar cultural values to BMS, and its senior management are passionate about supporting their staff and clients to achieve success.”

Bluebook’s Moore added: “BMS is a great fit for us. Not only do they bring existing scale and global representation, we also share complementary values, centred around our staff and clients. This was very important to us. We look forward to working together with the existing BMS team to continue to grow the business in Queensland and across the country”.

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