13 July 2015 Insurance

Dual targets agricultural sector

Dual, the underwriting arm of the Hyperion Insurance Group, has entered the agricultural sector as part of its strategy to provide a growing range of specialist sector-based products for the UK small and medium enterprises market.

The new farms and estates team has designed a farms combined policy that will be distributed via a number of UK specialist brokers who will have access to Dual’s new, purpose-built online platform.

The team is led by Dean Robertson. He has previously served as group sales director at UK General, head of sales and marketing at Rural Insurance Group and a key member of Virgin One Account.

Robertson said: “This is an exciting time for us at Dual farms and estates as we launch the first of a number of products which we aim to distribute via specialist agricultural brokers across the UK. This launch comes after extensive conversations with brokers across the UK, researching the state of the market and looking to understand the products and technology that they need.

Shane Doyle, chief executive officer of Dual, said: “This launch encapsulates what DUAL, and the essence of a good managing general agent, is all about. Responding to the specific needs of a niche sector and its brokers by being innovative, creating a product and bringing that product to market.

"I am hugely excited about the potential for us to grow our share of the UK agricultural market as we continue to expand the capabilities of our online platform and the range of products we offer.”

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