Inshur taps former Farmers/Hartford exec to lead US expansion

Insurtech Inshur has appointed a director of US markets to spearhead its nationwide expansion efforts and enhance profitability. The new addition brings more than two decades of industry experience, including pivotal roles at Farmers, The Hartford, Metromile and Progressive.

Lisa Hric (pictured) has joined Inshur as director of US markets.

Hric has two decades of experience in the auto insurance industry, spanning both legacy and insurtech insurers. Her background includes pivotal roles at Farmers, The Hartford, Metromile, and Progressive.

Prior to joining Inshur, Hric was the senior director of insurance product management at Metromile, where she oversaw the company’s $100 million private passenger auto portfolio. Hric also played a crucial role in integrating the Metromile insurance product management team into the Lemonade structure post-acquisition, which will help inform Inshur ongoing integration efforts with American Business Insurance Solutions (ABI).

Hric actively participates in industry affairs, having served as a member of the Kentucky, Tennessee, and Indiana Auto Insurance Plan Governing Committee and on the Pennsylvania Auto Insurance Plan Governing Committee.

Dan Bratshpis, CEO and co-founder of Inshur, said: “We are very pleased to welcome Lisa as the Director of US Markets. Her remarkable achievements and expertise make her the perfect fit to lead INSHUR's expansion efforts in the US market. With Lisa at the helm, we are confident in our ability to continue delivering innovative, profitable insurance solutions for our partners and customers.”

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