Insurtech wefox launches in Italy, partners with broker

Switzerland-based insurance platform wefox has entered the Italian market and closed a partnership with brokerage Mansutti.

Wefox helps customers, brokers and insurance companies to manage their insurance and financial products and services and it already operates in Switzerland, Germany and Austria.

"We want to become the new insurance standard worldwide. Italy is the next important step for us," said Julian Teicke, CEO of the wefox group. "Italy is promising for us because the market there is at a turning point, shifting from product-centric to a more customer-focused orientation," Teicke added. Wefox wants to establish the platform concept in Italy and shape the digital transformation for customers, brokers and insurers.

Wefox claims that the company has gained around a quarter of a million customers, over 1000 insurance brokers and over 300 insurance companies since its launch in 2014. The firm’s product combines technology and consulting knowledge from the classic insurance business.

Wefox plans to integrate the classic broker into its business model in Italy and combine the old and new economy, pairing expertise in the insurance market with the possibilities of digital technologies. For this reason, wefox has partnered with Italian brokerage Mansutti. Based in Milan, Mansutti focuses on the automotive industry, and plans to use this connection to drive business via the wefox platform.

Tomaso Mansutti, CEO of Mansutti, said: "As a partner of Europe's leading insurtech, we can offer insurance solutions at a very high service level using the latest Salesforce technology. This will significantly strengthen our position as an international broker."

"Our customers can use the wefox app to view and optimize their insurance policies anytime and anywhere, agree new contracts and report claims - all digitally in one place. We expect excellent customer satisfaction and loyalty," Mansutti added.

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