Markel appoints chief marketing officer

Markel has appointed Thomas Smith to the newly created position of chief marketing officer.

Smith has 30 years of insurance industry experience and joined Markel in 2007. He will report to Mike Crowley, president and co-chief operating officer, and continue working at Markel’s corporate headquarters in Richmond, VA.

In his new role, he is responsible for business development, branding, managing strategic relationships, creating digital assets, and corporate advertising/marketing activities.

“Smitty is a uniquely talented and charismatic marketing executive with a great reputation in the insurance industry. Having been a broker at various times in his career, he has keen insight into how producers view Markel, and his influence is felt throughout the organization. His many contributions to our growth and development, as well as his ability to connect with industry leaders, make him the natural choice for this high-profile position,” said Crowley.