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5 September 2026ReinsuranceAditi Mathur

Start-up AI wholesale broker Novella plots ‘aggressive growth’ and MGA

There has not been a new name breaking into the top ranks of US wholesale broking for some time. The E&S market has expanded significantly, but the number of meaningful wholesale players has consolidated rather than grown. The largest firms remain formidable businesses, yet the concentration at the top has also created space for a different kind of entrant.

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