Allianz extends partnership with Marmalade

German insurance giant Allianz has extended its cooperation with UK-based motor insurance provider Marmalade, turning Allianz Insurance into a telematics service provider for their young driver offering.

Allianz Insurance has been sole insurer for Marmalade, a specialist telematics provider for young drivers, on its New Driver Insurance policy since 2013. Making use of Allianz’s global connected car platform, Marmalade will become the first broker to integrate with the Allianz Group technology. The Allianz platform enables partners to adapt Internet of Things (IoT) value propositions, services and modules to suit their market.

The Allianz Connected Car platform is already live in multiple countries with over 14 billion km of driving knowledge collected so far.

Adapted specifically to Marmalade’s needs, the benefits of the telematics platform include an offering that enables smarter digital customer interactions, an enhanced customer experience through the app and portal, as well as more detailed customer journey data, according to Allianz.

Marmalade will benefit from the partnership through better claims data, a more cost-effective value chain and access to the wider Allianz IoT service offerings, according to the press release.

James Tucker, smart technology manager, Allianz Insurance, commented: “The partnership with Marmalade demonstrates our commitment to digitalisation and using new technologies to provide a better customer experience. We are really excited to be their new telematics service provider and the quality of the collaboration between both organisations means the Allianz platform has been tailored to meet Marmalade’s exact needs.

“The expertise of the Allianz Group has spanned different countries and we believe the telematics solution provides a unique insight into the data that will ultimately benefit the customer as we’ll be able to underwrite with an even greater degree of accuracy."

Ian Graham, operations director at Marmalade added: “This new depth to our relationship with Allianz is going to have a real impact internally and externally. The Marmalade team will benefit from streamlined processes as well as better data and customer insight to inform our business strategy, and our young drivers will be empowered with self-fitted telematics boxes and a more sophisticated app and portal to monitor their journeys. We know that telematics works to keep drivers safe and allows us to offer the lowest premiums possible, so we’re continuously adapting to ensure that our products represent the cutting edge in black box technology.”