Banco Best and simplesurance start selling insurance via a chatbot
Portuguese bank Banco Best and Berlin-based start-up simplesurance have successfully started selling mobile, laptop and tablet insurance via BEA (Best Electronic Assistant), the bank’s chatbot that is available on its website and Facebook Messenger.
This allows the customers to engage with the chatbot 24/7, asking questions about the insurance products, their characteristics and features. Once the client has understood the advantages, BEA starts asking questions about the device in order to run an online real-time simulation and provide competitive pricing.
After accepting the offer, the chatbot guides the customer through the rest of the journey. Following the successful purchase, simplesurance will send the certificate of insurance directly to the customer. All processes run in real-time, offering insurance products by simplesurance in cooperation with Allianz.
António Martins, director of marketing, Banco Best commented: “This is an amazing achievement and reinforces Banco Best’s commitment to be ahead of the curve. We have gathered an extraordinary partnership that enables us to adapt and seize new opportunities in our business model. Because the chatbot BEA works 24 hours on our website and Facebook, we improve the customer experience and promote financial inclusion using a cutting-edge technology delivered in a simple way.”
For this project, Banco Best developed the API integration with simplesurance on top of the Visor.ai chatbot platform, a cross border implementation that encapsulates not only the technology but also the building of knowledge to support customer queries.
Robin von Hein, CEO & founder, simplesurance, said: “We are more than happy to have teamed up with such a tech-driven cooperation partner in the financial industry, capable of creating a unique customer journey. The chatbot integration is just the beginning of a fruitful partnership.”
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