Chubb appoints head of SME for UK and Ireland

Chubb has appointed Ruth Polyblank the role of head of SME for UK and Ireland.

Polyblank will have overall management responsibility for Chubb’s SME portfolio in the region.

She will also focus on digital engagement and new technologies, working with key brokers and other business partners to target new business opportunities.

She will continue to be based in London, reporting to David Robinson, executive vice president, Europe and president, UK and Ireland.

Polyblank has 16 years of experience in insurance and financial services. She was previously head of marketing and customer strategy at legacy ACE Group. She has also previously held roles at Equity, Fusion, CLS and EY.

Polyblank’s appointment is part of Chubb’s strategy of meeting the different needs of brokers and clients within its core customer segments, according to the firm, along with its commitment to giving additional focus to the SME segment in the UK and Ireland.

Her current focus on customer innovation will be a key driver in designing new products for the sector, said Chubb.

“Innovation and new technologies are driving change in the way small businesses obtain insurance protection, said Robinson. “This new role reflects Chubb’s commitment to anticipating what our brokers and clients need from us – both in terms of the products and how we deliver them.”

He added: “Ruth’s strong marketing expertise, innovative mindset and propensity to challenge the status quo will be instrumental in creating new ways to support our brokers with SME portfolios. I greatly look forward to working with h