Cradle to grave insurance: how Swedes pad margins on automated loyalty

23-06-2022

Cradle to grave insurance: how Swedes pad margins on automated loyalty

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Sweden has taken its famed cradle-to-grave care approach into the private insurance realms, building a model that turns a prenatal personal accident policy into multi-decade retention and further pads margins and avoids inflation threats with built-in policy caps.


Tryg, Berenberg, Personal Accident Products, Policies, Michael Huttner, Sweden, Insurance, Reinsurance

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