21 November 2014 Insurance

Direct Insurance poaches Towergate exec

Specialist Lloyd's broker, Direct Insurance Group, has launched a managing general agency (MGA) and has hired Tony Lawrence to head it.

Imperium Insurance is aimed at providing UK and Irish brokers with specialist insurance solutions. The first of these being isure Insurance, an online portal for VSME business and Lincoln Underwriting. Both isure and Lincoln will launch in January 2015.

Lawrence is the former sales & marketing director of Towergate Underwriting.

David Bearman, Direct Insurance’s chief executive officer, said: “Brokers continue to have challenges getting the service they require and often face unnecessary delays in the process. Imperium will solve this by helping brokers grow their business through easy online trading platforms, tailored solutions and exceptional service delivery. Tony brings over 15 years broker development experience in both client facing and MGA distribution roles and has an excellent understanding of what makes a specialist MGA work.’’

Lawrence said: “Imperium is an exciting opportunity to help brokers grow their business and I am looking forward to working with David and his team.  Brokers will come to us because we can clearly demonstrate our expertise, use us because of the simplicity of our trading solutions and stay with us because we will find a way of placing their more difficult risks“.

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