Howden unit DUAL Europe lifts marketing guru to European leadership

DUAL, the specialist underwriting arm of  Howden Group Holdings, has tapped its leader for the Italian market in naming a new head of marketing for its broader European operations.

Diana Pastarini becomes head of marketing for DUAL Europe as of December, while continuing to oversee marketing and communications for DUAL Italia.

Pastarini, in the DUAL group since 2014, becomes the latest addition to the DUAL Europe leadership team, following the appointments this year of executive chair Maurizio Ghilosso, CEO Olaf Jonda, CFO Daniela Robes commercial director Floris Wijchman.

DUAL Europe CEO Olaf Jonda commented: “Our goal is to position DUAL Europe as the specialty market of choice for quality brokers. Diana brings invaluable experience from her role in the impressive growth of DUAL Italia and as we further expand our European footprint to a $750m GWP business over the next five years, we know a strong trade marketing strategy plays a key role in our plan. Diana has been with DUAL for over eight years and Maurizio and I are particularly pleased to promote talent within DUAL.”

Pastarini added: “DUAL already has strong businesses in 10 European countries and I'm excited to be working with the DUAL Europe leadership team to develop a strong and integrated pan-European distribution strategy. An important part of my role will also be to share and enhance the best practices already in place within our marketing teams across Europe, further strengthening our existing relationships as we expand into new markets.”

Did you get value from this story?  Sign up to our free daily newsletters and get stories like this sent straight to your inbox.