Insurtech Superscript looks to tackle emerging, hard-to-place risks with new service

UK-based insurtech Superscript, which offers subscription-based, bespoke and flexible business insurance to small businesses (SMEs), has launched a digitally-driven insurance advisory service for emerging and hard-to-place risks.

SuperscriptQ combines machine-learning technology and data-science with expert advisors to help larger businesses with more complex risk profiles secure bespoke cover with ease. The entire process’ lifecycle and customer journey is managed digitally through Superscript’s proprietary technology.

The company claims demand from start-ups and scale-ups in the emerging sectors has increased substantially, with its premium from advised customers growing by 150% over the past 12 months.

“The launch of SuperscriptQ will benefit everyone in the supply-chain. We are bridging the gap between underwriters and complex high-growth digital businesses which are struggling to find insurance that can keep up with their rapidly evolving risks,” said David Dickson (pictured), head of SuperscriptQ.

He added: “Our advisory team works tirelessly to reduce the burden of insurance for businesses with emerging risks. As their businesses become more complex, we want to make their insurance easier. Now as SuperscriptQ, we will be completely digital, backed by cutting-edge machine-learning technology, allowing us to do our jobs more effectively and reliably, providing numerous tangible benefits for our customers.”

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