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Claims is that one moment of truth between insurer and customer that has the potential to build a lifetime of loyalty or guarantee churn come renewal time. John Bailey, international solutions consulting manager for Blue Prism, discusses why some insurers find it difficult to deliver a timely, seamless experience to customers and how automation can relieve the burden of unnecessary admin to help the organisation’s people unleash their creativity and empathy.
Blue Prism, Claims, Insurance, Reinsurance, John Bailey, UK