lemonade-cropped
21 June 2018Insurance

Lemonade to slow down growth and tackle loss ratio

US insurtech firm Lemonade grew the business by 1,000 percent year on year in the first six months of 2018 but now wants to reduce the growth pace and address its loss ratio, which doesn’t "work well," as the company’s co-founder Shai Wininger wrote in a blog.

Lemonade offers renters and home insurance policies and has, in the last six months, closed a $120 million financing round led by SoftBank, launched in 10 new states, rewired its claims team, reshaped the production team, launched an open source insurance policy, announced that it is going global, and shipped more than 570 product changes, Wininger said.

The company sold the equivalent of its 2017 total revenue in the first quarter of 2018 alone, but now wants to slow down the expansion rate.

“We’re not planning to keep growing at this rate forever, and will gradually start to slow down the growth curve in order to get to a more balanced, healthy, and profitable book of business,” Wininger said.

Lemonade’s loss ratio is “still in the red, and about 60 percent higher than where we’d like it to be,” Wininger said.

“The good news is, for the first time, we’ve reached the point where we have enough data to take action and bring it down,” he noted.

Fixing the loss ratio will require “fine tuning the machine, tweaking product, pricing, and filings,” Wininger explained. “We’re already seeing encouraging results,” Wininger added.

Make sure you are GDPR compliant and  confirm your email address to keep getting our daily emails

More of today's news

Tokio Marine Kiln A&H head quits amidst strategic overhaul

Verisk Acquires Validus-IVC

Internet of things will challenge market, Verisk Risk Forum hears

Technology is changing at ever faster pace: Verisk

Don't miss our insurtech email newsletter - sign up today

Already registered?

Login to your account

To request a FREE 2-week trial subscription, please signup.
NOTE - this can take up to 48hrs to be approved.

Two Week Free Trial

For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Adrian Tapping at atapping@newtonmedia.co.uk


More on this story

Insurance
31 October 2026   APCIA CEO David Sampson warns that populism is driving greater government intervention in US insurance markets, while third-party litigation funding, fraud and emerging cyber threats add to the industry’s challenges.
Insurance
31 October 2026   APCIA's Sam Whitfield sees bipartisan momentum behind terrorism insurance reauthorisation and wildfire legislation, while fraud and litigation funding are becoming increasingly important priorities for the US insurance industry.
Insurance
31 October 2026   US insurers are increasing their use of facultative reinsurance to pursue growth while managing capital and volatility.