Nephila Capital relaunches brand with new website and logo
Catastrophe investment manager Nephila Capital has rebranded with a new logo, website, and brand identity.
Brand design agency Coley Porter Bell was brought in to help Nephila Capital more appropriately reflect both the firm’s essence and the range of services it now provides as a leading investment manager providing access to non-correlated exposures in the insurance, reinsurance and climate markets.
Nephila Capital said it also wanted to better memorialise and leverage its 22 years of culture and values, evolving from a 26-person start-up to a fast-growing multinational company serviced by over 200 employees.
The new brand strategy was based on a series of interviews with Nephila Capital’s key stakeholders, including investors, brokers, counterparties, employees, and senior management.
Coley Porter Bell’s proprietary visual planning approach was then used to translate these foundations into a new brand positioning and strategy which went on to inspire development of the identity.
Helen Westropp, managing partner, Coley Porter Bell, said: “Nephila has evolved to the point where the brand didn’t match the firm’s broadening capabilities. Charting out a brand strategy and visual identity for the brilliant story behind Nephila was an exciting project to work on and will lay the groundwork for the business for many years ahead.”
Greg Hagood, co-CEO, Nephila Capital, said he was delighted to share the new brand identity with clients. “Our original logo and brand served us well for many years, but we needed to undertake this initiative because the firm has evolved significantly over the last ten years,” he said. “While we have refreshed our look, we are still the same Nephila – eager and inspired – but visually and functionally closer to our identity and values as we look toward the future.”
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