UK consumers want to hear from their insurance providers more often


Insurers are overlooking an opportunity to build brand retention by connecting more extensively with their customers and prospects, a new survey by insurer Collinson has revealed. Specifically, 63 percent of respondents said they were open to further communication, and 73 percent were interested in receiving targeted product and benefits recommendations. However, only 46 percent reported hearing from their insurance provider on a frequent basis, and less than two in three (61 percent) received relevant recommendations.

Collinson , Survey, Insurance, Reinsurance, Lawrence Watts

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