Zurich launches new global WellCare business under Westerlind

Zurich Insurance Group has created a WellCare business under the leadership of Helene Westerlind, in a move intended to accelerate the group’s existing health and wellbeing initiatives globally.

The new business aims to provide retail, SME and commercial insurance customers with tailored health and wellness solutions. The retail offerings will be introduced in selected markets in Asia, Latin America and Europe in the coming months.

Westerlind has been appointed chief executive officer of Zurich WellCare to develop and execute the global WellCare strategy and deploy the offering across markets in close alignment with Zurich’s country offices. In addition, she will establish a distribution network by leveraging internal channels and collaborating with external parties.

Westerlind joined Zurich in Stockholm in 2003 and most recently was global head of international programs within Zurich’s Commercial Insurance business. Zurich believes that her long-standing relationships with brokers and customers position her well to drive the development and growth of the new business.

“The WellCare business is a perfect example of how Zurich is bringing to life its customer-focused strategy, shifting toward prevention and providing innovative services beyond traditional insurance protection,” said Westerlind. “Our goal is to empower customers to improve their health and wellbeing, using technology and data in a responsible manner.”