‘Asia-Pac is not a thing’: Miller calls for nuance in regional strategy

One of the biggest mistakes international brokers make is treating Asia-Pacific as one cohesive market. “Asia-Pac is not a thing. It’s just a name,” says Ron Whyte, head of Asia at Miller. “Each country is very different – different nuances, stages of development, legislation. If you’ve been in one Asian country, you’ve been in one Asian country.”