Selling business could be tricky for Aviva, says analyst

Aviva could face challenges in selling 16 of its businesses in the current environment, according to Investec analyst Kevin Ryan.

However, he also noted that the strategic review had gone to the heart of the Aviva problem: that the group has too many operations that do not make enough money.

“This sharper focus is to be applauded,” he said.

The insurance group has embarked on a restructuring programme that includes putting 16 of its businesses up for sale.

This is part of a strategy to increase profits and financial stability through the sale of non-core businesses.