US insurtech giant Lemonade picks France as third European market

France will be the next European market for artificial intelligence-driven company Lemonade, one of the best-funded insurtech startups which has already  launched in the Netherlands and  Germany – its major markets outside of the US.

Lemonade plans to make its new multi-risk insurance available in France, its third European country, by the end of 2020.

Lemonade is licensed and supervised by the Dutch Central Bank (DNB), and has its European headquarters in Amsterdam. The insurtech launched in the Netherlands earlier this year, and Germany in June 2019. It was formed in September 2016, by Daniel Schreiber and Shai Wininger, as a licensed insurance carrier offering homeowners and renters insurance.

The company said that its product in France is being crafted specifically for the French customer, and will have the added benefit of being based on the company’s Policy 2.0, a new kind of insurance policy that it claims is a "short, easy to understand, and transparent document designed for ordinary people".

Daniel Schreiber, Lemonade CEO and co-founder, said: “Home insurance is often legally required in France, which automatically makes it a compelling opportunity for Lemonade’s next European country launch.

"While the French insurance market is one of the most developed globally, we believe that Lemonade’s unique mix of value, values, and technology will stand out to the French consumer, offering the ability to get fast, personalized, and mission-driven insurance, from the comfort of any phone.”