Aon partners with insurtech Hi Marley for AI-powered platform

Re/insurance broker Aon has formed a strategic alliance with insurtech firm Hi Marley to improve insurers’ customer engagement through an artificial intelligence-enabled messaging solution.

The insurtech's AI-powered intelligent conversation platform, specifically designed for the insurance industry, helps streamline the claims process and carrier communication.

Aon said it will use the conversation platform to shift from antiquated calls to more efficient messaging via text, connecting the various stakeholders in the insurance ecosystem.

Massachusetts-based Hi Marley recently secured $8.7 million Series A funding, and partnered with specialist insurer  Hiscox for its messaging solution.

Greg Heerde, head of Americas analytics for Aon’s Reinsurance Solutions business, said: “As a broker, we see both sides of the insurance equation so we know what insureds are asking for and the challenges carriers are facing.

"Hi Marley’s platform and proven team stood out with their focus on insurance-specific situations. Hi Marley is bigger than just texting – it is connecting the entire insurance ecosystem in a simple, clear, and meaningful way. We are excited to bring this innovation to insurers globally.”

Mike Greene, CEO of Hi Marley, added: “We are excited to have the support and endorsement of Aon as we work to wow customers and improve carrier outcomes. We’ve been in the insurance industry – and in tech – for quite a while, so we know the ins and outs. This is custom-designed for the insurance space, because people in insurance should get dedicated, advanced tools, too. As we look to embrace the entire insurance ecosystem, including agents and brokers, we are helping insurance companies deliver a modern experience that puts customers first.”

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