Aviva launches website for group protection and health advisers to help with marketing

UK insurer Aviva has launched a website to help group protection and health advisers who want additional support with their marketing.

The ‘Adviser Resource Hub’ is free to use and offers practical tips and tools to advisers looking to grow their business. Once registered, advisers have access to marketing content that includes information on how to help retain and find new clients as well as tips on how to make the most of sales opportunities. There are also simple templates for advisers who want to create a marketing plan, write direct mail letters or compose customer satisfaction surveys.

The hub also includes advice on how to use social media more effectively and how to build a more engaging website.

Steve Bridger, Managing Director of Group Protection at Aviva, said: “We know just how competitive the market is right now so advisers need every advantage they can get.”

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