WTW snags ex-Aon talent for ‘pivotal role’ in the US
Global broker WTW has hired a former Aon executive with more than 20 years of industry experience to assume a “pivotal role” in driving the growth of its affinity and commercial programmes business across North America.
The company has appointed Paul Lubbers as head of affinity & programmes, US, within Corporate Risk and Broking (CRB).
Reporting to Christine Panet-Raymond, head of affinity, programmes, and A&H, North America, CRB, Lubbers will be responsible for driving growth of both the affinity consumer and commercial programmes within the US. Additionally, he will focus on enhancing the seamless integration of tailored insurance solutions with partner organisations' core activities. This entails leveraging his industry knowledge to strategically align insurance offerings, and fostering long-term customer engagement and value.
Lubbers joins WTW after more than 20 years of industry experience, most recently serving as global client director for ServiceNow, where he spearheaded operational efficiency and digital transformation strategies for financial services firms within the Fortune 250. His background also encompasses ten years of leadership experience at Aon, where he directed global affinity segments and provided executive oversight for Aon Affinity's startup around voluntary benefits, loyalty programmes, and Discount Medical Provider Organisation (DMPO) businesses. Additionally, Lubbers has held leadership roles at McKinsey & Company and Allstate.
"Paul brings to WTW a strong background and deep experience in the affinity business. His extensive involvement in crafting customer-centric solutions, driving operational excellence, and cultivating strategic partnerships showcases his deep comprehension of our industry," said Panet-Raymond. “His appointment fortifies our commitment to expanding our U.S. Affinity business, and we are certain that Paul is the person who can get us there.”
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