paul-harvey-founder-ceo-adiona
13 September 2021Insurance

New insurtech launches to fix 'biased, broken' motor insurance market

A new motor insurer, which aims to fix the "broken" motor insurance market claiming it to be "confusing, biased and untrusted", has launched in London. The technology-driven company led by a group of global industry figures is targeting a market worth over £14 billion annually.

Already registered?

Login to your account

To request a FREE 2-week trial subscription, please signup.
NOTE - this can take up to 48hrs to be approved.

Two Weeks Free Trial

For multi-user price options, or to check if your company has an existing subscription that we can add you to for FREE, please email Adrian Tapping at atapping@newtonmedia.co.uk


More on this story

Insurance
8 January 2026   Hair triggers abound to rapid repricing, tighter terms and cuts in reinsurance capacity.
Insurance
8 January 2026   Motor MGA wants to write £500m of GWP a year by 2030.
Insurance
7 January 2026   Court filings are down 26% in 11M 2025 after 23% decline the year prior.